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Press Release

Breakthrough Advisory Group Changes Name to Breakthrough Technology Group

New name reflects marketplace, keeps former focus on leading solutions and support

MORGANVILLE, N.J. (February 1, 2010) – Breakthrough Advisory Group, a Platinum AT&T Solution Provider that offers telecommunications and IT solutions to clients across the globe, announced today that it is immediately doing business as Breakthrough Technology Group (BTG). The change was made to better reflect the space that the company operates in and the solutions they provide to clients across the globe. The same intense focus on solving clients’ business problems, issues and requirements through the use of technology, and the company’s corporate leadership, which has spurred triple digit growth in recent years, remain the same.

“Our business has grown and evolved as rapidly as technology itself, and we wanted a name that reflected both the market we operate in as well as the industry-leading nature of the solutions we provide,” said Jeff Kaplan, CEO of Breakthrough Technology Group. “Equally important is our history of customer-centric IT solutions that really get at the heart of the needs that our customers have. We’ve worked hard over the years to develop deep relationships with customers, suppliers and partners such as AT&T, and didn’t want to lose the brand recognition for excellent service that customers have come to enjoy from the Breakthrough name and logo.”

Breakthrough Technology Group operates as an IT solutions provider and continues to offer a full suite of AT&T services, including voice, Internet Protocol (IP) and multi-protocol label switching (MPLS) data, hosting, and mobility services. The company focuses its IT solutions practices around five functional practice areas: Mobility Integration, Wireless Local Area Networking (LAN), Data Centers (and associated network management and monitoring), Managed Services, and Network Infrastructure and Construction. The company was recently honored as one of only six Platinum Solution Providers for 2010 from AT&T.

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About Breakthrough Technology Group, LLC.

Breakthrough Technology Group was formed in 2007 with a sole focus on supporting its clients business requirements, problems and issues through the use of technology. The company’s depth of knowledge spans the entire IT landscape – from the storage area networks (SANs) and server farms through individual end-user support. Year-over-year, BTG is one of the top AT&T solution providers across the globe, allowing the company to fully support our clients across all of their IT needs. With our specific IT practice areas and deep understanding of carrier networks, BTG provides turnkey solutions to its clients across the globe.

BTG’s approach is simple – focus on our client’s business and requirements, then design technology solutions to meet those needs and provide a foundation to support the next generation of growth at the customer. BTG solutions are built with an intense focus on reliability, quality and scalability, so as business requirements change or grow, BTG can deploy new applications without having to create new the infrastructure.

For more information, please contact: Jeff.kaplan@btgroupinc.com, or visit the company’s Web site at www.btgroupinc.com

Contact:

Karyn Price

Bailiwick Company for Breakthrough Technology Group

+1 609 397 4880 ext. 204

kprice@bailiwickpr.com

Twitter: @KarynSPrice

More Stories By Karyn Price

Karyn joined the Bailiwick Company ten years ago, and spends the majority of her time managing media relations and corporate, employee and marketing communications for her telecommunications and technology clients. She currently leads the company's public relations practice. With an eye toward results, she works diligently to secure meaningful coverage for clients in relevant print and online publications, as well as in key financial and analyst reports. Her new-found passion for social media has ignited additional interest for the clients she serves. Prior to joining Bailiwick, Karyn was the communications manager for the Bucks County Conference & Visitors Bureau, where she publicized the beauty, art and culture that the region offers to leisure travelers. Under her direction, the county saw a 43 percent increase in travel leads. She has also spent time in advertising. Karyn holds an M.A. in Professional Communication from La Salle University and a B.A. in Communication from Elizabethtown College. Outside of the office she enjoys music, spending time with family and reading great novels. Please note that the views expressed on this site are mine and do not necessarily reflect the views of the clients I represent.