Karyn joined the Bailiwick Company ten years ago, and spends the majority of her time managing media relations and corporate, employee and marketing communications for her telecommunications and technology clients. She currently leads the company's public relations practice. With an eye toward results, she works diligently to secure meaningful coverage for clients in relevant print and online publications, as well as in key financial and analyst reports. Her new-found passion for social media has ignited additional interest for the clients she serves.
Prior to joining Bailiwick, Karyn was the communications manager for the Bucks County Conference & Visitors Bureau, where she publicized the beauty, art and culture that the region offers to leisure travelers. Under her direction, the county saw a 43 percent increase in travel leads. She has also spent time in advertising.
Karyn holds an M.A. in Professional Communication from La Salle University and a B.A. in Communication from Elizabethtown College. Outside of the office she enjoys music, spending time with family and reading great novels.
Please note that the views expressed on this site are mine and do not necessarily reflect the views of the clients I represent.
We all get solicitations from charities and, I suspect, we give to those most closely aligned with our personal philosophies. And from time-to-time those causes that we feel inclined to support may result from a heart-wrenching story we’ve seen on the news or an affliction that’s come ...Oct. 15, 2009 11:42 AM EDT Reads: 701
I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectat...
I have operated my own small businesses for nearly 25 years and I have a theory: the problems remain the same, only the amounts get bigger. I am a small business professional working, in many cases, with the largest businesses in the country – FORTUNE 500 territory. Our small business ...
As marketing and public relations counselors, we have the opportunity to get close to client representatives and sometimes one of our most valuable services is to let them vent about their frustrations with the job, sometimes the spouse or even the country.
We’d like to extend this ...
I grew up in a railroad family – but certainly not a conventional railroad family. Our railroad is the Black River & Western Railroad, a short-line tourist excursion line that runs between Ringoes and Flemington, NJ – and on to Lambertville on rare occasions.
As a teenager, my summe...
As professional marketers, we work with many different graphic designers based on their individual strengths matched to the client project. Most of our clients – as marketers themselves – are well aware of the “rules of engagement” and have learned to rein in impulses that can lead to ...
I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your client or organization AND the journalists you’re pitching, any PR person worth his or her salt...
The Bailiwick Company launched two new service offers that help small and mid-sized businesses compete on a level playing field with their larger competitors. 
