As professional marketers, we work with many different graphic designers
based on their individual strengths matched to the client project. Most of
our clients – as marketers themselves – are well aware of the “rules of
engagement” and have learned to rein in impulses that can lead to high
costs. But from time-to-time, however, we will work with a client
unaccustomed to the design process and invariably inexperience leads to
If you’re new to graphic design, here are some basic tips to help you get
the best design value for your money.
1. Finalize copy before handing it over to the design team.
Designers charge by the hour, so once they have your material, every tweak to
the copy costs money. You may need to edit copy to better suit the design
layout, but if you enter into the design phase with final revisions behind
you, you’ll save money... (more)
If you had occasion to read my post on railroad buffs, you’ll know that I
have a long personal connection to the railroad industry, albeit of the
Over the decades I have watched our nation’s shortsightedness vis a vis the
railroad industry, which seems today even more dismaying for having gone on
for so long. But I’m hoping our newfound energy and environmental
consciousness will renew our understanding of, and enthusiasm for, the
advantages of rail travel and transport.
I am impressed with the television spots being aired by CSX Corporation –
one of the se... (more)
What: Educational Session about the U.S. peering market at LINX 67, a leading
European Internet Exchange conference
Who: Presented by Michael Lucking, Telx's Director of IP Development and
Where: LINX 67 Conference, being held at:
Goodenough College, London House
When: Tuesday, November 17, 2009 at 12:15 p.m. GMT
Details: Michael Lucking, Telx's Director of IP Development and Engineering,
will present an educational session to the members of the London Internet
Exchange on Tuesday, November 17, 2009 at the Exchange's bi-annual mem... (more)
Small and mid-sized business owners: have you ever felt like you're a small
fish swimming in a huge ocean against the tide? You're not sure how to reach
your target audience to drive new business, especially amidst stiff
competition from big competitors with huge marketing budgets? Stop swimming
in circles: the Bailiwick Company can show you the fast lane to reaching your
goals by leveraging existing customers to win new business.
Boutique marketing and communications services firm, Bailiwick Company,
announced two new service offers targeted at small- to mid-sized businesses
PR on Ulitzer
I have a client with a “twitic.” A customer who, on Twitter, will
criticize and say absolutely vulgar things about the company and his dealings
with it. A customer that refuses to consider limitations of contracts and
instead resorts to blameshifting and voicing of unrealistic expectations.
Some of my contacts within the client organization considered “blocking”
this Twitterer – taking him off of their corporate Twitter feed so they
would not see the critical postings.
There are a lot of companies that, for one reason or another, choose this
path of avoidance when... (more)