Karyn Price

Telx, a domestic interconnection and colocation data center operator, announced today that it has expanded its presence in Phoenix. The expanded space at 120 East Van Buren Street increases Telx's Phoenix footprint, increases available capacity by more than 50 percent, and will provide some of the highest power density in the downtown Phoenix market. "As cloud computing, software-as-a-service, and low latency networking continue to provide businesses worldwide with the competitive advantages necessary to succeed in the global marketplace, Telx remains committed to serving customers in key markets like Phoenix with the best colocation and interconnection options available," said Telx CEO Eric Shepcaro. "To that end, we continue to add space as demand dictates in order to effectively help customers grow their businesses and take advantage of the newest, market-leadin... (more)

Social Media PR: Pitching Is Like Choosing A Wedding Gown

 I remember the first time I went to look for wedding gowns. As an excited, newly engaged young woman, I wanted to find the perfect dress – to suit the occasion, my personality … and yes, even my figure! Walking into the bridal store I realized the daunting task I had in front of me. But with some research, patience, and willingness of some kind store owners, I found the right dress for me. I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your ... (more)

Buffs …

I grew up in a railroad family – but certainly not a conventional railroad family. Our railroad is the Black River & Western Railroad, a short-line tourist excursion line that runs between Ringoes and Flemington, NJ – and on to Lambertville on rare occasions. As a teenager, my summer and weekend job was tending the concession stands at the station in Ringoes or selling tickets in Flemington and the experience brought me into close contact with a not-so-rare breed of enthusiast: the rail buff. I learned to spot rail buffs by their unmistakable accoutrements. Buffs were often typ... (more)

Social Media Phobia: Killing the Messenger

PR on Ulitzer I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectations. Some of my contacts within the client organization considered “blocking” this Twitterer – taking him off of their corporate Twitter feed so they would not see the critical postings. There are a lot of companies that, for one reason or another, choose this path of avoidance when... (more)

Avoid Telecom Expense Management Nightmares

Veramark Technologies Journal Telecom expense management (TEM) can significantly reduce an organization’s telecom expense. But many companies are missing out on these savings for one of the following reasons. Leading TEM vendor Veramark Technologies offers 11 timely tips to ensure your organization isn't making any of these costly TEM mistakes. 1.  No TEM solution. This is the most egregious mistake of all. According to the Aberdeen Group, "Enterprises are forfeiting 12% to 18%" if they do not have a proactive approach to telecom cost management that leverages technology and p... (more)