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Karyn Price

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Top Stories by Karyn Price

 I remember the first time I went to look for wedding gowns. As an excited, newly engaged young woman, I wanted to find the perfect dress – to suit the occasion, my personality … and yes, even my figure! Walking into the bridal store I realized the daunting task I had in front of me. But with some research, patience, and willingness of some kind store owners, I found the right dress for me. I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your client or organization AND the journalists you’re pitching, any PR person worth his or her salt should be able to craft a credible, cogent and convenient pitch that will help in developing both good relationships with writers and editors as well as great stories placed on behalf of clients. ... (more)

Working with Graphic Designers

As professional marketers, we work with many different graphic designers based on their individual strengths matched to the client project. Most of our clients – as marketers themselves – are well aware of the “rules of engagement” and have learned to rein in impulses that can lead to high costs. But from time-to-time, however, we will work with a client unaccustomed to the design process and invariably inexperience leads to unnecessary cost. If you’re new to graphic design, here are some basic tips to help you get the best design value for your money. 1.          Finalize copy... (more)

QTS to Debut Newly Expanded Data Center Facility in Santa Clara on April 13, 2010

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