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Karyn Price

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Top Stories by Karyn Price

As professional marketers, we work with many different graphic designers based on their individual strengths matched to the client project. Most of our clients – as marketers themselves – are well aware of the “rules of engagement” and have learned to rein in impulses that can lead to high costs. But from time-to-time, however, we will work with a client unaccustomed to the design process and invariably inexperience leads to unnecessary cost. If you’re new to graphic design, here are some basic tips to help you get the best design value for your money. 1.          Finalize copy before handing it over to the design team. Designers charge by the hour, so once they have your material, every tweak to the copy costs money. You may need to edit copy to better suit the design layout, but if you enter into the design phase with final revisions behind you, you’ll save money... (more)

Everything Old is New Again – an editorial

If you had occasion to read my post on railroad buffs, you’ll know that I have a long personal connection to the railroad industry, albeit of the short-line variety. Over the decades I have watched our nation’s shortsightedness vis a vis the railroad industry, which seems today even more dismaying for having gone on for so long. But I’m hoping our newfound energy and environmental consciousness will renew our understanding of, and enthusiasm for, the advantages of rail travel and transport.  I am impressed with the television spots being aired by CSX Corporation – one of the se... (more)

Telx Director of IP Development and Engineering Speaking at LINX 67

What: Educational Session about the U.S. peering market at LINX 67, a leading European Internet Exchange conference Who: Presented by Michael Lucking, Telx's Director of IP Development and Engineering Where: LINX 67 Conference, being held at: Goodenough College, London House Mecklenburgh Square London WC1N 2AB When: Tuesday, November 17, 2009 at 12:15 p.m. GMT Details: Michael Lucking, Telx's Director of IP Development and Engineering, will present an educational session to the members of the London Internet Exchange on Tuesday, November 17, 2009 at the Exchange's bi-annual mem... (more)

Marketing Like the Big Boys

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses y... (more)

Social Media Phobia: Killing the Messenger

PR on Ulitzer I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectations. Some of my contacts within the client organization considered “blocking” this Twitterer – taking him off of their corporate Twitter feed so they would not see the critical postings. There are a lot of companies that, for one reason or another, choose this path of avoidance when... (more)