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Karyn Price

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Top Stories by Karyn Price

Declare your Independence...with TEM While most of us are celebrate the 4th of July with picnics and fireworks, there are some business performance wonks among us (you know you who are) who will spend the holiday thinking about independence as it applies to their enterprise, their finances, and their employees. They know that telecom expense management (TEM) is a powerful weapon in the war for business independence, because it frees up dollars and resources for other, more profitable activities.    How can TEM help you win the battle for business independence? Reduce telecom costs. Every dollar you keep from the carriers frees up cash you can spend or invest in other ways - or to enhance the bottom line. Improve productivity. TEM solutions that include workflow automation capabilities can help you operate more efficiently and reduce labor costs. That can free up y... (more)

Social Media PR: Pitching Is Like Choosing A Wedding Gown

 I remember the first time I went to look for wedding gowns. As an excited, newly engaged young woman, I wanted to find the perfect dress – to suit the occasion, my personality … and yes, even my figure! Walking into the bridal store I realized the daunting task I had in front of me. But with some research, patience, and willingness of some kind store owners, I found the right dress for me. I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your ... (more)

Purge those Peeves, We’re Listening

As marketing and public relations counselors, we have the opportunity to get close to client representatives and sometimes one of our most valuable services is to let them vent about their frustrations with the job, sometimes the spouse or even the country. We’d like to extend this service to the blogosphere by letting you vent about your pet peeves. You’re sure to get a sympathetic ear from us – and scads of others who share your angst. To help you get revved up, I’ve included a few of my own all too common annoyances. Bookworm – and I do mean worm. You’re in a bookstore avidly ... (more)

Marketing Like the Big Boys

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses y... (more)

Social Media Phobia: Killing the Messenger

PR on Ulitzer I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectations. Some of my contacts within the client organization considered “blocking” this Twitterer – taking him off of their corporate Twitter feed so they would not see the critical postings. There are a lot of companies that, for one reason or another, choose this path of avoidance when... (more)