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Karyn Price

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Top Stories by Karyn Price

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or CBX - Show that can help businesses leverage satisfied customers to help accelerate the sales cycle and win new business. Bailiwick's "The Right Reference" program offers concrete plans for building a successful custome... (more)

Social Media Phobia: Killing the Messenger

PR on Ulitzer I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectations. Some of my contacts within the client organization considered “blocking” this Twitterer – taking him off of their corporate Twitter feed so they would not see the critical postings. There are a lot of companies that, for one reason or another, choose this path of avoidance when... (more)

Avoid Telecom Expense Management Nightmares

Veramark Technologies Journal Telecom expense management (TEM) can significantly reduce an organization’s telecom expense. But many companies are missing out on these savings for one of the following reasons. Leading TEM vendor Veramark Technologies offers 11 timely tips to ensure your organization isn't making any of these costly TEM mistakes. 1.  No TEM solution. This is the most egregious mistake of all. According to the Aberdeen Group, "Enterprises are forfeiting 12% to 18%" if they do not have a proactive approach to telecom cost management that leverages technology and p... (more)

Declare Your Independence with Telecom Expense Management

Declare your Independence...with TEM While most of us are celebrate the 4th of July with picnics and fireworks, there are some business performance wonks among us (you know you who are) who will spend the holiday thinking about independence as it applies to their enterprise, their finances, and their employees. They know that telecom expense management (TEM) is a powerful weapon in the war for business independence, because it frees up dollars and resources for other, more profitable activities.    How can TEM help you win the battle for business independence? Reduce telecom co... (more)

Social Media PR: Pitching Is Like Choosing A Wedding Gown

 I remember the first time I went to look for wedding gowns. As an excited, newly engaged young woman, I wanted to find the perfect dress – to suit the occasion, my personality … and yes, even my figure! Walking into the bridal store I realized the daunting task I had in front of me. But with some research, patience, and willingness of some kind store owners, I found the right dress for me. I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your ... (more)